Designing a Quantum Brand: Arque Systems GmbH
Arque Systems GmbH is a quantum computing startup spinning out of the JARA Institute for Quantum Information at RWTH Aachen University and Forschungszentrum Jülich. Built on cutting-edge academic research, the company aims to turn scientific work in quantum computing into real-world technology.
This project was led by Custom Organisation (C/O), the design agency responsible for the brand, digital, and product design work. We were involved as collaborators from the quantum side, contributing domain context and supporting the translation of complex quantum concepts into a form that could be communicated clearly beyond academia.
While the quantum technology was cutting-edge, the initial challenge was communicating its value and potential to partners and sponsors.
The team needed a name, a visual identity, and a public presence that could speak to partners, sponsors, and future customers without losing technical credibility. Working alongside C/O, we helped ensure that the underlying quantum ideas, language, and positioning remained accurate and accessible throughout the process.
The collaboration resulted in a coherent brand foundation, a custom-built website, and product design concepts for the quantum computer and its supporting infrastructure. Together, these elements allowed Arque Systems to step out of the research environment and confidently present themselves in a commercial and industrial context.
From our perspective , this project is a good example of how deep-tech research can be translated into clear, understandable narratives when design and domain expertise work closely together.
Want to explore more design projects by our project partner, Custom Organisation? Take a look here: https://c-o.org